The Organisation

Client: Scott Dunn

Industry:  Travel and Tourism

Services:  Digital Transformation

Scott Dunn is an award-winning luxury tour operator renowned for delivering bespoke travel experiences across the globe. 

With an expanding customer base and growing portfolio of premium destinations, the company required a strategic development partner to support its digital transformation roadmap and create scalable, user-centric platforms that would elevate its luxury brand positioning and enhance customer experiences across all touchpoints.

The Challenge

As Scott Dunn expanded into new markets and digital channels, the organisation needed a development partner capable of augmenting internal capabilities with deep technical expertise and operational agility.

The company faced several critical technology challenges:

• Legacy systems and APIs constraining front-office and back-office travel workflow efficiency
• Fragmented data architecture across CRM, content management, and booking platforms
• Suboptimal site performance impacting user experience and conversion rates
• Inadequate development infrastructure limiting rapid iteration and global campaign deployment
• Outdated internal tools hindering productivity across sales, concierge, and product teams

Our Approach

Altiatech established a strategic partnership with Scott Dunn, delivering a flexible development support model designed to scale dynamically with business requirements. Utilising integrated onshore and offshore engineering resources, we implemented a hybrid delivery methodology incorporating agile sprint planning, product-led development cycles, and continuous deployment practices to ensure rapid, high-quality delivery.

Key Deliverables:

Custom Platform Development: Modernised travel itinerary modules, enhanced destination content architecture, and redesigned customer booking journeys for improved user experience.

System Integration Solutions: Developed API bridges connecting third-party booking systems, Salesforce CRM, and content management platforms for seamless data flow.

Performance Optimisation: Implemented CDN optimisation, comprehensive code refactoring, and hosting architecture improvements to enhance site speed and reliability.

Internal Productivity Tools: Enhanced staff portals, redesigned concierge dashboards, and developed advanced reporting interfaces for commercial teams.

User Experience Enhancement: Delivered data-driven improvements to conversion funnels and implemented mobile-first interaction design principles.

DevOps Infrastructure: Established CI/CD pipelines, sprint-based development tracking systems, and automated quality assurance processes.

The Results

The partnership delivered accelerated campaign deployment capabilities across all digital channels, with significant improvements to both customer-facing booking experiences and internal operational tools.

Scott Dunn achieved streamlined data exchange across customer, product, and booking ecosystems, establishing reliable development capacity to support new revenue initiatives and empower product teams. Internal stakeholders now benefit from intuitive, efficient tools that enhance productivity and decision-making capabilities.